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Brand Development

What is brand development?

Brand development is the continuous process of defining, refining, and testing your overall brand strategy. It’s the foundation for your company’s go-to-market approach and long-term winning strategy.

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What does brand development help define?

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Brand goals

Brand goals outline the 3 to 5 key things your brand and/or website needs to deliver for your business. The goals can incorporate qualitative (e.g. creative) and quantitative (e.g. revenue) elements.

Brand purpose

A brand purpose outlines a higher purpose (the “why”) for your brand beyond simply revenue or business growth. It typically focuses on the positive change you want to create in the world for customers, communities, or society as a whole.

Audience personas

Audience personas detail 2 to 3 archetypes that represent the main stakeholders your brand is designed to appeal to, including their goals, needs, fears, and frustrations.

Competitive review

A competitive review summarizes the landscape in which you’ll be competing. It analyzes your competitors and their offerings and gives insights into how you can outperform them.

Brand positioning

Your brand positioning is a highly-focused single statement that carves out your unique value proposition in the market.

Brand differentiators

Brand differentiators separate your brand from all other competitors, outlining why a customer should choose you over them.

Brand character

Brand character includes brand personality, which imbues your brand with key human qualities, making it relatable and helping your customers connect with it. It also includes brand voice, which gives your team clear guidance on the preferred tone and feel they should deliver in all written marketing communications.

Why is brand development important?

The most successful companies develop, deploy, and regularly revisit a comprehensive brand strategy to make purposeful and strategic marketing decisions. They don’t wing it.

Land in the appropriate market

Marketing to a broad market and vague target audience is like taking a shot in the dark. Brand development helps you hit your target audience when and where they are.

Save valuable time and budget

Investing in brand development helps you strategically focus your resources on the right messaging, marketing, and value propositions.

Align your teams

Brand development brings clarity and consistency to your overarching brand goals and strategy so that all your teams from sales to marketing to product are on the same page.
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What to expect

Customized Digital

Our digital marketing agency stands out for its ability to create customized strategies that perfectly adapt to the unique needs of each client.

Experienced Excellence

By choosing our digital marketing agency, you will be opting for a highly experienced and specialized team, ready to overcome challenges and achieve exceptional results.

Innovation in Digital

Our commitment to innovation and continuous updating keeps us at the forefront of the digital landscape, ensuring that our strategies are always aligned with the latest market trends and practices.

Transparency in Digital Impact

We value transparency in all our actions, providing detailed reports and clear metrics that demonstrate the real impact of our digital marketing strategies.

Customer-Centric

Our customer-centric approach sets us apart, as we take the time to deeply understand your business and goals, enabling us to create highly effective and personalized campaigns.

Building Solid

We believe in the importance of building solid, long-term partnerships with our clients, prioritizing their success as our top priority. You will have a dedicated and committed partner in driving the growth of your business.

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What our clients say

I can't express enough how much I appreciate the exceptional work done by Next. From start to finish, their service exceeded my expectations.Their attention to detail, commitment to quality, and innovative approach truly set them apart. The team at "Next" not only met but exceeded every one of my requirements. They transformed my vision into reality with finesse and expertise.Moreover, their outstanding customer service made the entire process a breeze. They were attentive, responsive, and genuinely invested in ensuring my satisfaction.I wholeheartedly recommend Next to anyone seeking top-notch service and results. Thank you for your incredible work!
Camila Souza
Customer’s review
I use Next for my business and I truly couldn't be any happier. Aimee and Yuri really do a good job handling all of my tasks.
Bartek Rybka
Customer’s review
I had a great experience working with Next! Yuri, Aimê and their team helped me out with creating a brand and a website, and they did an awesome job. They were really nice and clearly knew what they were doing. The whole process was pretty easy and stress free. I'm happy with how things turned out and would recommend them to anyone needing help with marketing stuff. Thanks again, guys!
Ian Oliveira
Customer’s review
I have to say I'm really impressed with Next. A friend recommended them for a commercial, and they did an amazing job. The video they made is of fantastic quality, with some really impressive editing. I'm honestly speechless at how good it is. Big thanks to the IHM team!
Leandro G.
Customer’s review
I can’t tell how happy I am with my new website! I was not expecting it to be so amazing! They are exceptional with the service and super attentive, the design is just out of this world. Thank you so much Next team!
Caroline C.
Customer’s review
I recently had the pleasure of working with Next Media for our company's media buying needs. Honestly, their name might be a bit unconventional, but their service is top-notch. The team is incredibly hard-working, and they really know their stuff when it comes to finding the best media spots for us. They took the time to understand our needs and budget, and delivered results that exceeded our expectations. We're seeing an uptick in customer engagement, and it's all thanks to them. Can't recommend them enough! 5 stars all the way.
Ewerton C.
Customer’s review
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